The affairs of the Association are governed by a Council consisting of a Chairman, Vice Chairman, Treasurer, Six Committee Members. The Council is elected after every two years. Under general supervision of the Council, a remunerated Executive Secretary handles all Management and administrative functions of the Association.

The aims and objectives of the Association has been changing/expanding with time and demand from members.

The aims for which the Association was established are, among others:-

1. To represent the interests of its members in all spheres which entail collective representation.

2. To establish and maintain high quality and standards of service among its members and other tourism intermediaries i.e. Hotels, Reserved areas, Airlines, Marine transport etc.

3. To provide a common and comprehensive stand (link) and input for the Government and its institutions in matters pertaining to formulation of tourism policy, plans and programmes.

4. To strive for the enactment of fiscal and physical laws conducive to tourism investment and growth.

5. To develop and promote public awareness of the positive role of tourism in the national economy.

6. To promote and market socially responsible tourism products.

7. To facilitate arbitration among its members.

8. To update its members on relevant information on tourism growth in Tanzania.

9. To formulate rules and regulations governing the activities of the Association and its members.